A/B testing is an essential strategy in optimizing user experience. By showcasing distinct versions of a web page

A/B testing is an essential strategy in optimizing user experience. By showcasing distinct versions of a web page to different segments of your audience, businesses can make informed decisions about how to improve certain UI and UX aspects of their pages, which ultimately benefits all users. However, executing A/B tests seamlessly without impacting user experience is crucial. One effective approach for a headless store involves leveraging a high-performance middleware function. This function operates swiftly before a visitor's request, randomly assigning a version of the page to the user, all while ensuring a seamless browsing experience—without the user even noticing the change. It sets a cookie that specifies the assigned version for the user, ensuring consistency in subsequent visits. #abtesting #userexperience #middleware #headlesscommerce Graphic by Vecteezy: https://lnkd.in/gk6jMU3j