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A/B testing is an essential strategy in optimizing user experience. By showcasing distinct versions of a web page to different segments of your audience, businesses can make informed decisions about how to improve certain UI and UX aspects of their pages, which ultimately benefits all users. However, executing A/B tests seamlessly without impacting user experience is crucial. One effective approach for a headless store involves leveraging a high-performance middleware function. This function operates swiftly before a visitor's request, randomly assigning a version of the page to the user, all while ensuring a seamless browsing experience—without the user even noticing the change. It sets a cookie that specifies the assigned version for the user, ensuring consistency in subsequent visits. #abtesting #userexperience #middleware #headlesscommerce Graphic by Vecteezy: https://lnkd.in/gk6jMU3j

Ever wondered how to infuse your Shopify checkout with your brand's unique vibe? It's a common query among clients! In the past, options were limited to the native settings within the Shopify Dashboard. Now there's a solution for Shopify Plus merchants — our new Exciting Checkout Designer app ✨ You can tweak a lot from custom fonts and vibrant colors to personalized images and beyond. Let me know your feedback if you get the chance to try it out. https://lnkd.in/eRRGXmCt #shopify #shopifyapps #shopifyplus #branddesign #checkout 

New year new me! More annoying than unsustainable New Year’s resolutions are unresponsive and laggy online stores. The Google web team thought so too and give you a remaining grace period until March 2 to fix it before they punish you with a daunting red bar on your web vitals report. It’s called Interaction to Next Paint, or INP in short and it measures how quickly the site responds to user actions like clicking buttons and typing in input fields. Previously it was only measured as first input delay (FID) on initial page load but because most of the time on a page is spent after it’s been loaded the old metric will be replaced. Now your customers’ Chrome browsers will continuously monitor every click, tap, and key press while they navigate your site and look for anything that takes more than 200ms to process. To enhance your search engine ranking and reduce this metric consider reducing the amount of code you ship, complex calculations, and anything that blocks other tasks from executing swiftly. #inp #headlesscommerce #ecommerce #chrome #pagespeed

Blogs are crucial in enhancing a store's visibility and educating customers about its products. Yet, Shopify's default blog tool comes with many limitations, allowing only stacking text and images below each other without the flexibility to alter appearances. Embracing a headless CMS like Prismic offers a wider scope. It allows for the individual creation and arrangement of diverse components in each blog post. This includes incorporating features such as Table of Contents, Product Cards, Multimedia galleries, Quotes, and much more, providing many opportunities for creativity. This not only improves customer engagement but also amplifies the store's visibility, liberating it from the constraints of standard setups and fostering a more dynamic and engaging online presence. #headlesscommerce #eccommerce #shopify #blogwriting

Most Shopify product pages all look the same 🥱 That’s because even if they use different templates they must follow the internal structure that Shopify imposes on templates to function. Kind of boring right? Utilizing product configurators can be an excellent approach to showcase your products distinctively, and it offers several advantages: Enhanced Customer Experience It empowers your customers to craft products that mirror their unique preferences. This personal touch boosts their engagement, fostering a sense of ownership and loyalty. Boost Sales Naturally Instead of the hard sell, invite customers to invest their time and creativity in customizing products. This investment often translates to higher conversion rates. Unlock Upselling Potential Product configurators allow you to seamlessly bundle items, introducing customers to enticing combinations they might not have considered. Explore more about different types of product configurators in our blog. Are you already embracing configurators or considering integrating one into your store? #headlesscommerce #shopify #productdesigner

Imagine you're a chef preparing a new dish for a big event. Would you serve the dish to your guests without tasting it yourself? Likely not. Similarly, when making significant updates or introducing new features to your Online Store, it's crucial to test them in a controlled environment before showcasing them to your customers. Just as a chef samples the flavors to ensure perfection, a dedicated staging environment allows you to refine and perfect your changes away from the public eye, ensuring a seamless experience for your online shoppers. And just like a chef experimenting with new ingredients, dynamic staging environments empower your developers to work on multiple improvements simultaneously with a unique preview URL for each, ensuring each change is thoroughly vetted before going live. Are you using separate testing environments for your store? #headlesscommerce #ecommercesolutions #ecommercesuccess

Going "headless" isn't about losing your mind. It's about separating the front-end from the back-end in e-commerce. Your website's front-end presentation layer (where customers browse products) stands apart from the platform's back-end (where products are stored). Platforms like Shopify and WooCommerce often provide their page builders for website creation. But if you're after true liberation, consider going headless for a tailor-made store. Advantages? Sure thing: Customization Galore: Ship only the features you need without unnecessary fluff, resulting in lightning-fast page speeds. Unique Shopping Experience: Craft an unparalleled buying journey tailored specifically to your products, not bound by a cookie-cutter template. Seamless Brand Harmony: Keep communication and design 100% aligned with your brand identity, ensuring a cohesive experience for your customers. Dive headfirst into our blog to explore more: https://lnkd.in/edpVqyar #headlesscommerce #ecommerce

Remember that high from your first online sale? Now you’re stuck in the 'Page Load of Doom' zone and the page layout has gone rogue again. A headless store relaunch will bring back that 'best day ever' feeling! 🚀 #headlesscommerce #relaunch #ecommerce